Public Information Representative


UCI Series Concepts -- UCI SIZE-NEUTRAL SUPPLEMENTAL GUIDELINES

Class Specifications - D.10
Senior Public Information Representative (7671) SIZE-NEUTRAL
Public Information Representative (7672) SIZE-NEUTRAL

May, 1972 -- SIZE-NEUTRAL MARCH 1995


SERIES CONCEPT

Public Information Representatives perform and may supervise 
public information liaison and writing duties as the public 
representative for an assigned area of a campus or University-
wide public information program; and perform other related 
duties as required.

Public Information Representatives establish and maintain 
liaison with press and broadcasting media, for the purpose of 
reporting and publicizing administrative and academic 
information, technical or scientific advancements, cultural 
and scholastic events and other University activities; advise 
administrative, academic, and professional research personnel 
on policies and practices for disseminating public information; 
prepare technical material for release, using judgment as to 
whether the material is newsworthy and complies with University 
policy and the policy requirements of outside agencies; prepare 
news releases, magazine articles, radio/T.V. scripts, and 
speeches; plan, write, and edit manuscripts for publication; and 
may supervise other professional or sub-professional personnel in 
the public information activities of a campus or a major teaching 
and/or research organization.

CLASS CONCEPTS

Senior Public Information Representative

Under general direction, incumbents perform highly difficult and 
responsible work (1) in the selection, dissemination, and 
interpretation of news and/or feature materials, and of materials 
that inform the public as to the availability of programs and/or 
(2) in the writing and editing of reports, articles, speeches, 
monographs, and grant applications for major teaching and/or 
research organizations.

Examples of assignments allocated to this level of difficulty and 
responsibility are:

Public Information Representative in a campus Office of Public 
Affairs, with responsibility for the campuswide television news 
film and radio tape service programs for statewide distribution, 
in addition to an assignment of a segment of the campus 
information program.

Public information Representative for a segment of campus departments 
and activities with responsibility for maintaining liaison with 
University staff and with news media, based on technical knowledge 
and an understanding of advanced teaching and/or research efforts.

The Senior Public Information Representative may function in a 
supervisory capacity responsible for training and reviewing the 
work of writers at a lower level and/or communications production 
personnel.  Senior Public Information Representative positions 
can be distinguished from the Public Information Representative 
positions by the degree of independence and the incumbent's 
recognized expertise in a particular discipline or area.

Public Information Representative

Under direction, incumbents perform difficult professional 
activities, as described in the Series Concept.  They are 
expected to carry assignments within the campus or other 
information program, with the full range of duties suggested.  
The assignment requires sensitivity to University policies and 
high degree of skill in handling of news media inquiries.

MINIMUM QUALIFICATIONS

Senior Public Information Representative

Graduation from college with a major in journalism, communications, 
or an allied field, or in a subject area related to the public 
information and writing specialty, and professional writing ability 
demonstrated by at least four years of professional writing for 
newspapers, magazines, radio, or T.V.; or an equivalent combination 
of education and experience.

Public Information Representative

Graduation from college with a major in journalism, communications, 
or an allied field, or in a subject area related to the public 
information and writing specialty, and professional writing ability, 
demonstrated by, at least three years of professional writing 
experience for newspapers, magazines, radio, or T.V.; or an equivalent 
combination of education and experience.